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Opening the festival season: Bowler and Bowler IPA

The beer naming was inspired by black bowler - a well known symbol of British style.

05/03/2016

We created a new brand
identity for Bowler and Bowler IPA, Gletcher Brewery's craft ales. Our client wanted to develop an original design for the British-style ales, representing classic taste in a modern context.

The beer naming was
inspired by black bowler, a well known symbol of British style. 

Logo characters - amber fox for Bowler and green Indian crocodile for Bowler IPA - are memorable and attractive for the retail customers. Though the characters are united by a traditional tattoo style, they have their own personalities which reflect the peculiarities of each beer taste - classic, but
at the same time a little rowdy and adventurous for Bowler, and brutal,
rebellious, hard for Bowler IPA. 

The beers have been already warmly welcomed by craft beer lovers. Brands are now distributed through HoReca
channels and in retail.

Take a look on this case in our portfolio.

Bowler IPA 
0,75 bottle and
6 pack box

Bowler IPA
coasters

Bowler IPA
glasses

Bowler
Brilliant Ale
0,75 bottle
and 6 pack box

Bowler Brilliant Ale
coasters

Bowler
Brilliant Ale
glasses

05/03/2016 Открываем фестивальный
сезон: Bowler и Bowler IPA

05/03/2016 Looking into the past: Rouge & Blanche De Fleur

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