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Looking into the past: Rouge & Blanche De Fleur

We used traditional heraldic elements such as fleur-de-lis and the shield which added to the brand credibility.

18/03/2016

We created visual branding for two beers of Gletcher Brewery - cherry "kriek" and wheat "blanche", brewed according to the classic Belgian recipe. Two beers were joined in one line called De Fleur.

The overall brand style refers to the historical past of the blanche beer, which takes its roots in medieval monasteries. We used traditional heraldic elements such as fleur-de-lis and the shield which added to the brand credibility.

De Fleur beer is distributed through HoReca channels and largest retail chains.

You can take a look on this case in our portfolio.

Blanche De Fleur
0,75 bottle and
6 pack box

Blanche De Fleur
coasters

Blanche De Fleur
glasses

Rouge De Fleur
0,75 bottle
and 6 pack box


Rouge De Fleur
coasters


Rouge De Fleur
glasses

05/03/2016 Opening festival season: Bowler и Bowler IPA

21/02/2016 Взгляд в прошлое: Rouge & Blanche De Fleur

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